Programming code
Digital Marketing

8 Essential HTML tags for SEO

HTML tags are among the first things we learn in SEO. They are invisible to the naked eye but can make miracles for the ranking or, on the contrary, to be among the reasons why your ranking has dropped.

Programmatic Advertising
Digital Marketing

12 Best programmatic advertising platforms to be used in 2023

The programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help to maximize advertising revenue by placing advertising spaces to millions of advertisers all over the world. For advertisers, they expand the coverage and take advantage of the data to contact very specific public segments.

SEO Factors
Digital Marketing

Local SEO strategies

Google's algorithm continues to evolve, as well as the requests of the search engine. In other words, Google wants sites with high quality content and in -depth information. It also wants sites that provide users with useful, relevant and reliable information.